There are so many ways you can use your books to generate leads. We always recommend leaning on your strengths. Here are just a few ideas our members have found success with.
If you’re great at digital marketing, share your digital book link on your social media pages, create Facebook ads, add it to your real estate profiles, send it out through your CRM, etc.
If you excel at in-person communication, hand out your books at mixers and community events. We also have some members who wear pins or T-shirts that say “Ask me about my book.”
If you’re great at cold-calling, try a method we call “warm calling.” Send a copy of your book in a pre-listing package, then follow up with a phone call. This way, you warm up leads ahead of time and have something to talk about — your book — when you call.
Leave your books in waiting rooms at local hair salons, doctor or dentist offices, mechanics and other local establishments.
When you signed up, you were mailed a guide with helpful tips for how to use your books. We recommend consulting that guide and reaching out to your Marketing Success Coach with any questions or for more ideas. Our membership site is also chock-full of information about how to use your books and testimonials from other members who have gotten listings with their books in creative ways.
Wherever you go, try to keep a few copies of your book on hand. You never know when you might meet someone who could become a new lead. The same goes for your digital book link. Print it on your business cards or have a flyer on hand that has the link or a QR code to view it.