To start, we have a number or pre-written, customizable bio templates available in the Book Builder app. Use one of these templates as a jumping-off point to create your own bio. You can edit them as much or as little as you want. The important thing is to replace the text highlighted in yellow. Click and drag to select this text, delete it, then fill in your own personal information.
If you prefer to write a bio from scratch, here are some pointers to help you through the process.
1. Establish your authority.
The first thing you need to do is to show the reader you’re good at what you do and why you wanted to write or provide a book in the first place.
Talk about your experience, knowledge and accomplishments. If you’re new to real estate, talk about why you got started and what you hope to accomplish.
2. Build credibility.
Once you’ve established your authority, next you need to build credibility. This is where you substantiate the experience, knowledge and accomplishments you’ve mentioned.
Talk about your accomplishments in a way that’s meaningful.
Let me explain what that means. A lot of people say, "I'm the best. I'm number one. I'm this, I'm that." It doesn't really mean anything. It just means you think you're better.
What you should do is include something that's tangible — such as, “I have a track record of selling homes that other agents couldn't sell.”
Another good example is; “I use proven marketing techniques to help you get more money for your house.”
Making money is a tangible skill. Don’t forget to tell them a little bit about how you're going to do it, or why you're able to do it.
If you have past experience, this is the time to lean on it.
Talk about your most rewarding experiences or achievements. An example could be a time that you finally sold a home that had expired several times in the past or a buyer that you helped save $10,000 on their new home.
Do NOT go on and on about things that are irrelevant to the reader. Put yourself in their shoes and ask, “Does this fact really matter to anyone but me?”
3. Tell your story.
People want to know how real you are. They want to read a bio that they can believe. You want them to see you as they read your bio.
Therefore, tell your story — a story that makes you human and not a fictional character in a book. Tell stories that people will remember and ask about in person.
Share unique stories about your life and your work. This is what people are interested in knowing about you.
Your bio should be able to tell the reader who you are and give them a quick glance into your life, both in and outside of work. Make your bio stand out enough to turn the reader into a lead.
4. Avoid selling yourself in your bio.
Overselling yourself is one of the biggest mistakes most people make in their bios. Avoid using phrases that try to sell you to the reader, like, “I’m the best agent for the job.”
Your bio is meant to be an introduction to your readers so that they know why your book is important for them.
The goal of your bio is not to sell your services but to create a well-rounded picture of you and your experience in the industry. This is enough for the reader to make a connection with you and be open to working with you.
5. Keep it short and interesting.
It can be tempting to write your whole life story in your bio, but you should resist writing a second novel.
Even though the readers are interested in finding out more about you, they don't need to know everything.
Keep your bio short and relevant. Don’t overstate your accomplishments.
A good bio should be about 250 words. If you do have a long bio, you should include a summary at the top for people who don't read the whole thing. Begin with a summary of your biggest accomplishments that show people why they should work with you.
6. Get some feedback or ask for help.
Admittedly, tooting your own horn without sounding like you're bragging isn't the easiest thing to do. If you are having a hard time writing your bio — or if you feel like you’re starting to sound arrogant — invite friends, coworkers or family members to read what you've written and give input.
You could even ask someone else to write it on your behalf. There is no harm in asking for help.
7. Figure out what makes you different.
If you are struggling with what to say about yourself, take a step back and just think about what makes you unique.
Before you start writing out the bio, first figure out what makes you a go-to real estate agent and why a home buyer or seller should come to you over your competition.
Want our team to write a bio for you?
Let one of our writers craft a custom bio for you. We’ll put you in touch with a writer who will ask targeted questions to find out who you are and what makes you different. Your writer will put together a bio draft for review. You’ll then be able to review what was written and make any edits. Finally, add your bio to your book in the Book Builder App, or we’ll do it for you.