We have worked long and hard to come up with new ways to help our members feel more comfortable handing out the books — while still capitalizing on the expert authority they provide.
Of course, you are always welcome to claim sole authorship if you’d like (we’ll talk more about that in a minute).
It’s important to note that this question doesn’t come up nearly as often as people think. In fact, we’ve never had a single member report being accused of not authoring their book.
But in the event that someone does ask you about the origin of your book just out of curiosity, here are some of the most popular options for how to respond.
Say you licensed the content.
The books are full of information that every real estate agent should know. You can simply say that you licensed the material to be able to give your clients helpful information about their home sales and that you already employ all of the tactics discussed in the books with your clients.
Say you worked with a ghostwriter or group of writers.
Did you know that some of the most famous celebrity authors didn’t write their own books?
That list includes presidents, athletes, actors, singers — even Elton John has admitted to using a ghostwriter on some of his most popular hits.
The ghostwriting process is pretty straightforward: You provide the information and expertise, and a professional writer puts it all into a digestible book.
And that’s essentially what we do for you. You’ve been through the training, you’ve accumulated knowledge on the job. Give our books a read, and we can pretty much guarantee you already employ most, if not all, of the tactics we discuss in the books.
Most of our members say they feel confident handing out the books because they include everything they already know and do as real estate agents.
Take Jim, for instance.
Jim was worried about appearing as the author of his book but quickly overcame his doubts.
"I had to get kind of around that, like, 'I wrote the book' thing. But as I read them, I did write the book — I just didn't physically write it. But I mean, the stuff that they talk about, that's what I do. That's exactly what I say, so it really isn't any kind of departure."
If you want to go with this route, when people ask if you wrote the book, simply say that you provided all of the knowledge and expertise in the book and a professional writer or team of writers put it together for you. If writing isn’t your strong suit, you can even poke a little fun at yourself:
“I may be a real estate expert, but I’m on the Grammar Police’s most-wanted list!”
Potential clients will be impressed that you have the knowledge to write a book on buying and selling real estate, but also the humility to admit you aren’t perfect.
Say you wrote the book.
If you’re on the fence about claiming to have written the books, we’re here to tell you that you have nothing to worry about.
Our members have found amazing success as published authors — even those who were skeptical to do so in the first place.
Take Jacque, for instance.
"I was kind of leery at first, but I have to tell you that it makes such a world of difference."
Jessica, too, was worried even after reading through the books that potential clients would doubt her author status. It turns out, she had nothing to worry about.
“They kind of just asked me more about my experience, how have I been able to overcome maybe homes that were slightly more outdated or that needed renovations, and those kinds of things, which the book touches on. But they didn't spend a lot of time asking me specific details. So I was kind of nervous that I was going to have a lot of the content of these books memorized in case they wanted to grill me or test me in some way.”